Singapore Pools is a state-owned lottery operator that offers Singaporeans a safe, trusted gaming avenue. The company also strives to be a responsible corporate citizen, and supports a wide range of charities and community development projects. Its focus on responsible gambling has helped to make it a significant contributor to Singapore’s social fabric.
In addition to its lottery products, Singapore Pools offers sports betting and horse racing, and has a strong presence in online gaming. Its digital offerings are a welcome alternative to illegal gambling avenues. The company has been expanding its operations in recent years, with new products and a greater emphasis on digital channels. It is also a major contributor to the economy, with its products contributing more than $2 billion each year in taxes and duties to the government.
The company has been a key part of Singapore’s social fabric for over 50 years, with its contributions to the local community being significant. It has also made great strides in promoting responsible gaming and has set high standards for its employees. Its commitment to the community is reflected in its extensive corporate social responsibility programmes, which are designed to promote the social wellbeing of its employees and the wider society.
A new CEO, Yeo Chun Sik, has been appointed to lead the company forward into its next phase of growth. Yeo’s first initiative was to transform Singapore Pools’ customer touchpoints, which were largely counter-service and in-person when he took over. He quickly launched digital channels and a mobile platform that allows customers to onboard, manage their accounts, and bet online. The platform is also supporting Singapore Pools’ efforts to work with authorities on combating illegal gambling activities.
While there are no bonuses, promotions or promo codes available to bettors on the Singapore Pools website, bettors can register for a free account by following a simple procedure. The website requires a valid identification document, as well as contact details such as an email address and phone number. After registering, bettors can wager on various sports betting events, including football and motor racing. In addition, the website offers live-betting and live-streaming of games. This feature is particularly useful to bettors who enjoy betting on sports.